for creative and aspiring businesses.
Increase your visibility online. Make more sales. Stress less.
Expert Copywriting
Things are ever-evolving online. Brands only have a few seconds to grab attention, and it’s more difficult to get customers to commit and come back.
And brands need to do so much more than just selling, because people go for brands with a strong identity. They need to tell a story, reimagine a lifestyle and pass on a philosophy.
Online presence has become more important than ever for businesses, but being creative and strategic with storytelling can be difficult.
With how CRAZY thing are, you might find your business struggling to:
- keep up with what’s trendy
- create result-oriented content that drives traffic
- improve your online visibility
- find clear marketing directions through DIY-ing
This is where Copywriting comes in.
Copywriting determines how you, as a brand, communicate with your customers with a call to action in mind: sign up for email newsletters, discover new products, check out the latest sales and promotions, and more.
You’re a brand trying to make an impact online.
Hi, my name is Jerry. I’m an expert copywriter focusing on transforming brands’ digital presence through strategic and creative copywriting.
I’m here to better connect businesses with their audience and make them the brand everyone desires.
Need help crafting eye-catching product descriptions to introduce different fashion items?
Want to tell the stories of your business in an SEO-optimized website that gets you to the top of Google results?
Look to draft email marketing campaigns that get more sign-ups and higher conversion rates?
Look no further! I’m here to take marketing off your plate so you can focus on what you do best.
You may wonder: There’re so many copywriters out there. Why would I work with you?
We share the same goals: get your business discovered, secure more sign-ups, convert more sales, build a loyal customer base.
When you work with me, you don’t just get copies delivered. You also get:
✅ Copy crafted with extensive research that supports your products and services.
✅ SEO that ranks you higher on Google so customers can easily spot you.
✅ Creative and out-of-the-box content ideas! Every month, I’ll send you new copy ideas that target different calls to action and encourage sign ups.
✅ Super easy to read formatting.
✅ Professional editing that makes my work error-free and publish-ready.
✅ Enticing headlines to grab your readers’ attention.
✅ Backend SEO for blogs.
✅ Internal and external linking to increase your authority.
I make the processes as seamless and stress-free as possible to make things easy for you.
Portfolio
Web Copy
A fashion e-commerce store that sought to raise money for buying PPEs for healthcare workers in 2020. After launching the website, the store increased its profit by 250%.
Brand Press Release
A blog post for women empowerment fashion brand MissEmpowHer’s 60 days anniversary, with a call to action to apply for its internship program.
Fashion Blog
A fashion blog published on Medium about the 6 must-have fashion items for gay guys in summer 2023, including links to shop the products I recommend for each category.
Email Marketing
A spec welcome email sequence for Breck’s Coffee, a coffee shop located in San Francisco’s Inner Richmond neighborhood.
Amazon Product Description
A collection of product descriptions for Two Dads in the Making, a San Francisco-based LGBTQ+ business specializing in fashion accessories.
Lifestyle Blog
A lifestyle blog published on Business Insider about the 17 fun, eye-opening cultural differences between the U.S. and China.
Copywriting Services
Copywriting
Packages range from $500 - $2,000 +
Taking a customized approach, I write copies that not only align with your brand voice, but also elevate your brand identity and address your audience’s needs and concerns. Before I put pen to paper, I’d conduct a deep-dive SWOT analysis on the strengths, weaknesses, opportunities and competitors of your business. As I write the copies, I always keep your top business goals and your audience in mind. Here are the copies that help you attract more traffic and convert more sales:
Website Copy
Email Sequence
Landing Page
Launch Copy
Product Description
And more…
Content Creation
Packages range from $400 - $1,600+ /month
Creating content is so easy to get started, but it can be difficult to generate instant impact, so many businesses give up halfway. But consistency is key. To become the top credible voice of your industry, it’s all about showing up every day and providing value for your customers. By working with me, you’ll get valuable content that contains highly relevant, useful resources for your audience. I’ll also make sure it’s easy to digest so your customers are willing to share it with others. That way, you’ll start to attract traffic more than you’ll ever imagine. Here are some types of content I write:
SEO-Optimized Blog
Social Media Caption
Newsletter
Press Release
And more…
*Ask me about monthly retainers & custom bundles with subscription-based pricing.*
Still have questions or ready to get started? Hop on a call with me!
About Zirui “Jerry“ Yan
It all started when I designed and made a polkadot dress for my barbie with my mom at 5.
Then I became obsessed with shows like The Devil Wears Prada and Gossip Girl. The glam of the fashion world and the lifestyle around it truly amazed me.
When I moved to the U.S. from China at 19, I began writing about fashion and lifestyle in English.
As the digital editor for my university’s fashion magazine and lifestyle & culture freelance writer at Business Insider, I have experience wordsmithing and communicating fashion and lifestyle at an early age.
That’s why I founded Zirui Creative. I want to help fashion and lifestyle brands tell their unique story to the world and grow their business to the next level.
When you work with me, you’ll receive detail-oriented, publish-ready and creative copies crafted to fit your audience’s appetite. You can also expect hassle-free, seamless and professional services from me.
Ready to show your fashion brand to the world and see real business results? Can’t wait for your brand to get to the next level? Look no further.
Contact me to learn more about how we can achieve something great together.
Email me at jerry@ziruicreative.com or fill out the form to get a hold of me.
Mention “Discovery Call” in the subject to schedule a FREE, 15-minute discovery call.
Expect a fast response within 24 hours.